For a communication agency today it is essential to give depth to the daily activities of practice, through adequate theoretical training.
This is why it was very interesting to take part in Modernity 2.0, the international socio-cybernetics conference hosted by friends of the University of Urbino’s LaRiCA.

 

The most awaited guest was danah boyd, from Microsoft Research, famous online for his ethnographic studies on social networks, which did not disappoint. His presentation highlighted the results of a qualitative-quantitative research aimed at understanding how young Americans use the new public network spaces.
Among his many curious things, his thesis led to a debate according to which social differences would tend to reproduce on the web. Eg the white and well-educated young people would be more inclined to stay on Facebook, while the most marginalized social groups would prefer MySpace. These differences should be well present to institutions and also to those involved in communication. Find a discussion here, while at the bottom a small interview, which has agreed to release me.

Among the most interesting presentations, which can be seen here, I remember:

– Corinna Di Gennaro (Harvard University) and Alberto Pepe (UCLA) investigated Grillo’s V-Day, comparing the number of citations from online news sites dedicated to it (low) and the number of posts to be found in the Italian blogosphere (tall).
With the help of Social Network Analysis techniques they then visualized the dense network of bloggers who cited the V-Day, also supported by the on-offline meet-ups. Living in the USA the final question that arose was: would it be possible for Arianna Huffington to bring millions of Americans into the streets?

– Adi Nugroho Onggoboyo said that the Indonesian blogosphere has a strong role in the country’s agenda setting. Consider that the annual event of all bloggers – called Pesta Blogger – sees the presence of three government ministers.

– Sandra Rodriguez, analyzing the Canadian context, has introduced a search to try to understand how the various levels of civil commitment of young people determined by the web “they inform, they engage, they click forward”. Even the simple click of sharing and dissemination of information is an important gesture of civic engagement.